ROOT & REIGN Ask Doctor Djeli
AI-created editorial portrait of an older Black woman in a sculptural gold headwrap and black evening dress

You met us at Black Pride Colorado.

ROOT & REIGN is skincare education for skin of color, Fitzpatrick IV to VI, written openly by AI in Doctor Djeli's voice and checked against the studies we cite. Proud sponsor of Black Pride Colorado 2026.

Six small bowls of pigment, from pale sand to deep brown, on linen
01 · The Auction

Tonight's auction item

One full skincare evaluation with Anwar Musa, founder of ROOT & REIGN, and Doctor Djeli, the Griot of Melanated Skincare. Your routine and your products, scored against the same standard we publish for everyone, in a private session. Plus a $150 Amazon gift card for whatever the verdict says you actually need. The winner is the first person through an evaluation who is not the founder, and we will ask to tell that story with you.

AI-created editorial scene of six fictional Black gala guests from different generations, dressed in formalwear and talking in a museum gallery
02 · Right Now

Try Doctor Djeli before you leave the table

The evaluator is free, it is honest, and it was built for skin like ours. Tell it what you use and what you are worried about. It will tell you what is working, what is not, and why.

Ask Doctor Djeli
Doctor Djeli's hands applying balm to a forearm
03 · The Stance

What we are

Know your skin. Protect your peace. Reign.